Lana Del Rey aka the queen of soft grunge. Her style became iconic as much as her music. She is one of the top artists in the world yet she managed to stay true to herself. Although her music is one of a kind and her voice sounds like a dream, she established her own brand not only on her singing abilities but also on the aesthetics around it. Lana didn’t let herself be swept by trends and always followed her own style. And boy, did that pay off. Not only does she know what works best for her, she is also one of the number one trend setters nowadays. Millions and millions of girls are bending backwards to achieve that dreamy ‘Lana Del Rey’ look.
‘lights, camera, action’
As we said, Lana’s style and her overall brand is based on soft grunge. This style is heavily influenced by 1990’s fashion and is iconic for mixing softer, girly features with ‘typical’ grunge. In other words we have flower crowns, patterns and pastel colours on one side (especially blues and pinks) and grunge features on the other (such as grainy leather, spikes, ripped jeans). And we are pretty sure that as we are describing it, you start picturing Lana, her videos and album covers. This girl definitely embodies soft grunge. Anyways, since a picture says a thousand words, without further due, here is a little teaser of what the American singer is all about. After all it’s alarming honestly how charming she can be… and we are just as obsessed as you are.
Additionally, should you be looking for some more everyday fashion guidance, have a look at our wishlist for some shopping inspiration. Both high street and high end – we made sure to suit all budgets. And of course, links are included.
Media contact:
Karolina Capova
kaia@thecatwalkmagazine.com
IG: kaia.cpv
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